Farmers love technology, and they’ve been embracing it for decades.
Technologies like precision agriculture use sensors and geolocation to help farmers optimize soil quality, adjust moisture, and monitor crop health. Analyzing the data gathered from their fields helps them evaluate how their farm is performing, improve decision-making, foster greater traceability, enhance marketing, and boost the quality of their farm products.
This is not just some high-tech dreamscape—it’s a must. Unless they keep up with these tech trends, it will be difficult for farmers to meet growing demands and keep their farms at peak operation. In fact, the world needs to produce 70% more food in 2050 than it did in 2006 in order to feed the growing population of Earth—so farmers need all the high-tech help they can get.