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 Wednesday, 22 May 2013, 8:07 am

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 Wednesday, 22 May 2013, 8:07 am

Playing Favorites? European Travel Shoppers Visiting Fewer Websites

By: PhoCusWright Connect

When it comes to online travel shopping, European consumers are keeping it simple. According to PhoCusWright's European Consumer Travel Report Third Edition, a Global and European Edition report, online travel shoppers in France, Germany and the U.K. trimmed down the number of websites they visited when shopping for travel in 2012. The percentage of online travel shoppers who used only 1-2 websites to shop for travel products increased within the past year – to 41% in France, 30% in Germany and 37% in the U.K. A smaller share of travelers in each market visited three sites or more compared to the previous year. So what's inspiring travelers to tone down their shopping around? The short-term driver is likely a decline in lodging incidence. More European travelers opted to stay with friends and family in 2012, and less complex trips require a smaller amount of travel shopping. With relatively few options among airlines and rail providers on any given route, the range of...

Date: September 27th, 2012 @ 03:00

Categories: Independent Travel, Travel Industry News

This post was originally posted by PhoCusWright Connect @ PhoCusWright's FYI.
> Read the original post here
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