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I’m on Vacation (and You’re Not): U.S. Travelers Share Trip Experiences in Real Time

By: PhoCusWright Connect

From slideshows and postcards to online travel reviews and social networking posts, travelers have always found a way to share their travel experiences. But U.S. travelers are increasingly using social networks to post about their trips as they travel, according to a new PhoCusWright report. In fact, travelers are more likely to post about trip experiences in the moment than when they get back home. Thirty-one percent of U.S. travelers who are active users of online social networks have posted comments/photos on a social network while traveling in the past twelve months. A smaller share (27%) report sharing travel-related comments/photos at home or work. "The convergence of mobile devices and social media is having a significant impact on traveler behavior, and sharing travel experiences as they happen is becoming the new norm," said Carroll Rheem, senior director, research. "With cameras nearly ubiquitous in mobile devices, much of the content shared is imagery, making...

Date: December 20th, 2012 @ 04:00

Categories: Independent Travel, Travel Industry News

This post was originally posted by PhoCusWright Connect @ PhoCusWright's FYI.
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