Amid China’s Torrid Online Travel Market Growth, Intermediaries Stand Out
If China's economy is slowing, no one told the country's online travel market. Visitors to travel websites in China are increasing nearly six times faster than total Internet traffic, with growth among the country's online travel agencies and metasearch sites leading the charge.
According to PhoCusWright's China Online Travel Traffic Report Second Edition, created in partnership with comScore, fewer than one in five Internet users in China visited a travel website in 2Q12 – making travel among the country's smallest online categories. Yet online travel traffic during the quarter was greater than that in Australia, India and Japan combined. Visitors to travel websites in China jumped 40% year over year in 2Q12, compared to 7% growth for total Internet traffic.
"Double and triple-digit gains are commonplace for travel websites across nearly all categories, including airline and hotel websites," said Douglas Quinby, PhoCusWright's senior director, research. "But it is...
Date: January 31st, 2013 @ 04:00
Categories: Independent Travel, Travel Industry News
This post was originally posted by PhoCusWright Connect @ PhoCusWright's FYI.
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