Online booking is finally gaining a foothold in Eastern Europe, one of online travel's last frontiers. According to a forthcoming PhoCusWright Global and European Edition report, PhoCusWright's Eastern Europe Online Travel Overview, just 16% of Eastern Europe's total travel market was booked online in 2011, but that figure will reach nearly one fourth (23%) by 2013. The report is the first comprehensive study of this rapidly changing growth market, the first to examine the drivers and challenges in a region that tallied US$85.1 billion in travel bookings in 2011. By 2013, that number will expand to $92.5 billion, of which $20.9 billion will be transacted online. Online growth will dramatically outpace the single-digit uptick of the total market, jumping 27% and 26% in 2012 and 2013, respectively. A major factor in that growth will be the online awakening of the Russia travel market, by far the region's largest. PhoCusWright projects Russia’s online travel penetration will climb...