Privacy Policy

Data You Provide Us

Registration Data.

When you register, you provide www.uptake.com with some personal data (including your first name, last name and email address). Occasionally, a co-brand partner or other vendor may provide us with your registration data. You can also tell us more about yourself through your account pages or elsewhere, and we may give you choices about whether or not to publish this data to everyone, your friends, or just yourself. We use registration data for many purposes, including to improve the site, generate reports of aggregated activity that we share with others our business partners, potential partners, investors, and contractors, or to send emails to you. Typically, you can turn our emails on and off from a link in the email, but some administrative emails (such as emails about user agreement changes) are mandatory while you have an account. If you do not want to have emails sent to you do not create an account, or delete the one you have created. If you do not create an account you will still be able use most of the features of the site.

If you register through a co-branded site, we might share your registration data with the co-brand partner, in which case your data is governed by that entity's privacy policies, not ours. If you do not wish to have your data shared in the manner described above, simply do not register for an account or provide us with personal information, if you do not register you can still use most of the site functionality.

Interest in Third Party Offerings.

You may have opportunities to express interest in, or register for, third parties' offerings. If you do, we will follow your instructions about providing your data to the third party (and we might retain the data as well).

Third Party Links

Uptake.com contains links to other web Sites that are not owned or controlled by Uptake Networks Inc. Uptake.com is not responsible for the privacy practices of such other sites accessed from the Uptake.com Site.

Please read the privacy statements of each and every Web site that collects personally identifiable information you can access from the Site.

This privacy statement applies only to information collected by Uptake.com.

Accessing Your Records

privacy@uptake.com. If you would like to change or update the personal information previously provided by you, please contact us at privacy@uptake.com.

Data We Collect Automatically

As part of our servers' normal operations, we log your IP address and referring/destination URLs. We use this data, as well as other server usage data, to analyze site and user behavior, improve the site, troubleshoot technical problems, resolve disputes, address complaints and generate reports of aggregated activity that we share with others.

We and our third party vendors (such as our web analytics service provider) may use cookies and web beacons to analyze site usage, improve the site, target ads, store your preferences/passwords (if you've registered), personalize your experience (including tracking your site usage to do so) and generate reports of aggregated activity that we share with others. You must accept cookies to access uptake.com as a registered user or to save trips as an unregistered user (if you're unregistered, any saved trips will not be accessible in a subsequent session).

COOKIES/THIRD PARTY TRACKING

A cookie is a small text file that is stored on a user's computer for record-keeping purposes. We use cookies on this site. We do not link the information we store in cookies to any personally identifiable information you submit while on our site.

We use both session ID cookies and/or persistent cookies. We use session cookies to make it easier for you to navigate our site. A session ID cookie expires when you close you browser. A persistent cookie remains on your hard drive for an extended period of time. You can remove persistent cookies by following directions provided in your Internet browser's "help" file or "privacy" menu.

We use cookies to track your session to understand if you have visited us before. Sometimes we use Persistent cookies to remember any information you may have provided on a previous visit so that you don't have to enter that information in again. Persistent cookies also enable us to track and target the interests of our users to enhance the experience on our site.

Other Data Collection

We may get data from or about you in other ways not specifically described in this statement. For example, you might contact Customer Service, or we may get a third party complaint about you. We handle this data like other business records.

Data Changes

To the extent we permit you to modify or delete your data or Content, we usually update our live databases immediately, but some data may update more slowly, and some old data may remain indefinitely in our archives and records. Also, we may be unable to propagate changes to partners who receive your data or content.

Contractors/Service Providers

hird party contractors may have access to our databases. Usually these contractors sign a standard confidentiality agreement.

Some of our site's functionality (web analytics, website hosting, marketing services) may be operated by third party service providers, and in the course of providing this functionality, these service providers may obtain some of your personal data from you directly or transferred from us to facilitate your usage of this service. Usually we require these providers to use and disclose your personal data only as necessary to perform their services.

Third party ad servers may place or recognize a cookie and, using the cookie or otherwise, collect and use data from your visits to this and other websites to serve ads to you.

Government Relations and Lawsuits

We may share your data with any parent company, subsidiaries, joint ventures, other entities under a common control or third party acquirers. We expect these other entities will honor this statement. Also, we may allow a potential acquirer or merger partner to review our databases, although we would restrict their use and disclosure of this data during the diligence phase.

We reserve the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights and/or comply with a judicial proceeding, court order, or legal process served on our Web site.

Communicating with Other Users

You may not collect (manually or in an automated manner) other users' personal data (including email addresses) from the site.

Children

If you are 13 and under, do not use the site or provide any data to us.

Blogs

If you use a bulletin board, blog, or similar service on the uptake.com site, you should be aware that any personally identifiable information you submit there can be read, collected, or used by other users of this site, and could be used to send you unsolicited messages. We are not responsible for the personally identifiable information you choose to submit in this manner.

Security/Limits on Our Abilities

We use industry-standard security protocols, such as (if and where we think appropriate) firewalls and restrictions on which employees can access user data. However, perfect security does not exist on the Internet.

Truste

UpTake Networks Inc. is a licensee of the TRUSTe Web Privacy Seal Program. TRUSTe is an independent, non-profit organization whose mission is to build user's trust and confidence in the Internet by promoting the use of fair information practices. This privacy statement covers the Web site www.uptake.com. Because this Web site wants to demonstrate its commitment to your privacy, it has agreed to disclose its information practices and have its privacy practices reviewed for compliance by TRUSTe.

If you have questions or concerns regarding this statement, you should first contact Alex Von Oech at avonoech@uptake.com. If you do not receive acknowledgement of your inquiry or your inquiry has not been satisfactorily addressed, you should contact TRUSTe at http://www.truste.org/consumers/watchdog_complaint.php TRUSTe will then serve as a liaison with us to resolve your concerns.

We welcome suggestions on how to improve our service for you. Please email us your feedback - the good, the ugly, the things we should add and what needs to be fixed! We appreciate your input.

CHANGES TO THIS PRIVACY POLICY

If we decide to change our privacy policy, we will post those changes to this privacy statement and other places we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it.

We reserve the right to modify this privacy statement at any time, so please review it frequently. If we make significant material changes to this policy, we will notify you here, and other places we deem appropriate, including a prominent notice on our home page.

PHYSICAL ADDRESS:

654 High St Suite 220 Palo Alto CA 94301

Privacy Policy Effective September 23 2008