Gene & I founded Kango to make it easy and fun for you to discover information about your travel options and to make better travel decisions. Our mission is for Kango to be your first step to a great trip.

Travel is the largest e-commerce category on the internet with almost $90 billion booked online in 2007. But you still have to buy travel online largely on the basis of “facts”, such as travel dates and price. However, you probably make many your decisions about where to go, where to stay and what to do based on “feelings” –subjective criteria for the kind of experience you wish to have. At Kango, you can discover the right options based on facts and feelings.

Unlike today’s travel sites, we allow you to shop for things to do as well as for lodging – for well-known attractions like the Monterey Bay Aquarium and for hidden gems that locals know about like Dennis the Menace Park. We enable you to get filtered recommendations for things to do and for lodging based on your subjective themes (e.g. romantic San Francisco hotels or family friendly things to do in San Francisco) rather than having to pick through a one-size-fits-all top 10 list.

Unlike web search engines like Google and Yahoo, we do “entity extraction” to organize structured information around specific activity and lodging products. For example, when you type in “Hotel Vitale Embarcadero,” Google returns 12,700 links to different pages on different sites. We return an integrated snapshot of the Hotel Vitale Embarcadero that include descriptions, photos, over 200 reviews, amenities, address and phone number from over 12 sources as well as the official hotel site.

We have a lofty vision about helping you discover the trip that is right for you. This can be a difficult task, like finding a (your) needle in the haystack. We realize we are just getting started. With this in mind, we welcome your feedback. Please sign up for private beta and let us know what you like and more importantly, what we can improve.

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