We have been pleasantly surprised by the time and attention we received from analysts and bloggers given we started our private beta just before the holidays. There is consensus a clear strategic opportunity exists to address unmet consumer needs and initial testing is showing Kango can deliver against those needs. Here are a few comments from analysts and bloggers:

  • Diane from Jupiter Research, “I’ve been talking for a long time about the need for online travel to better mimic the traditional travel agency experience of providing recommendations based on preferences. Kango is an exciting example of how this is possible, making travel planning easier and delivering qualified leads to travel providers”.
  • Tim from Business of Online Travel talks about how Kango is the natural evolution of meta-search to solve the problem of too much information – Kayak aggregates price, Travelzoo aggregates deal and Kango aggregates content, reviews and travel information,”(Kango) takes all of the unstructured data out there from web based sources (TripAdvisor, Travelpost, Expedia, Orbitz, Travelocity, etc) and combines it into a structured data result…into a contextual summary”.
  • Claude from Les Explorers remarked “Kango business is to simplify the research process by collecting everything you need to decide in one place”, Blog Search Engine, “Kango is targeted to your search results for a specific vacation place”, HotelMarketing.com believes “Travelers can now create a more satisfying vacation experience thanks to Kango”. Jens from Tourism Internet Marketing reports that Kango will “save me time, make it easier to travel, and lead to better trips….In my opinion…a site worth watching”.

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