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Take off. Take a vacation. Take a break. Take flight. Get up and go.

These are a few well known phrases that we use in our daily lives when we talk about travel. We all want to “take” a break from the routine or simply get “up”, go and leave it all behind. To us, these two words–”up” and “take”–get across the idea of action, discovery and potential that comes along with planning travel.

We decided to change our name from Kango to UpTake.

We loved the name Kango for the positive energy it conveyed. However there were several other brands that had similar names Kaango Classifieds , Kangoo Shoes, Kangol Hats, Kango Wines, Kango Jack-Hammers and we felt this was just too confusing.

Also, we also wanted something that tied more directly to what we do. “Uptake,” as a common word, means quick understanding and comprehension; and gathering up of key facts. We want our new brand UpTake to convey our ability to gather, organize and deliver the web’s collective travel wisdom to help you make trip planning faster. That’s what resonated the most with private beta users, press and bloggers with the Kango.com private beta launch.

What’s going to happen to Kango.com?

Kango.com will still be available and identical to UpTake.com for some time. You may be redirected to one domain or the other during our transition period as we migrate content/databases etc. Don’t worry though, the site content will be the same, and your experience will be the same regardless of the domain name! (If you happen to be Googlebot or the Yahoo! Slurp crawler, our robots.txt on each site will aim to ensure that you don’t run into duplicate content.)

There is an explosion of user generated travel content on the Web, which is screaming out to be gathered up, organized, and made searchable so people can use it to plan better trips. I’m excited about the new name because this is exactly what UpTake is all about! Come visit us at http://www.uptake.com. Please start coming to UpTake and tell us what you think about our new brand! Our hope for you: that you get a great take on your next trip with UpTake.