Days before launch, we wondered if bloggers and users would understand the fundamental shift our site was making away from the “price & book model of online travel” to the real reasons people travel.
Vacation planning is rarely just about price. Most travelers have a vision in mind: from escaping the routine, seeking a new adventure, re-connecting with family or developing a budding romance. Uptake, of course wants to help people book (how much & when) but more than that, we want people to discover a trip based on who they are going with and why they are taking a vacation.
We also wondered if we had succeeded in simplifying the process. We wanted to offer an alternative to the standard travel planning process of visiting multiple sites before booking a vacation. Couldn’t that information be consolidated, organized and delivered to make it easier?
Since our public beta launch on Wednesday, we were pleasantly surprised by the attention we received from top bloggers and pleased they understood the power of one site aggregating information and organizing it for travelers who needed more than the lowest price to decide on a trip.
Here is what they had to say:
AppScout saw the power of capturing 20 million opinions and data from 1000 sites in one place, “Tired of searching through dozens of Web sites to find everything you need to plan the vacation of your dreams? Now with the public beta launch of UpTake (formerly called Kango; see our preview here), you can plan the trip of a lifetime all in one place–as long as it’s in the U.S, for now.”
Erick Schonfeld at TechCrunch suggests travelers use UpTake for specific types of trips, “If you are looking for ideas for a family vacation, a pet-friendly hotel, or the perfect place for a romantic weekend, try travel search engine UpTake.” They liked the SEO work we had done to help travelers get to the right page, right away– we realize most travel planners start at search and we wanted them to find us. “Google already loves UpTake’s results. To see its semantic SEO magic at work, try searching for “pet friendly hotels gilroy” or “family hotels” and the name of any city in California. A result with a Kango URL will likely pop up near the top.”
“ZDNet Blogs likes our hotel detail and our use of semantics to enrich the experience. “Digging into the detailed listing for the hotel itself, the site does a nice job of summarizing sentiment from across the main review sites.”
“It’s an interesting concept, and one that – in principle at least – does a good job of applying some semantic techniques to enrich the experience without forcing the traveler to interact much differently than they would with a regular travel site.”
Mashable! states that we are “quick to get you where you want to go and offers plenty of search refinements. They also said, “UpTake’s search engine is pretty much its best feature.”
Budget Travel thought we were “innovative.” “A revamped and renamed website has debuted today with a clever twist on travel planning. “They liked the design changes we had made since private beta, “UpTake has now become much bolder.”
They thought our theme based travel was easy to use. “Uptake also makes it easier for you to do “theme-based” travel searching, such as a search for “”girls-getaways” or “pet-friendly” in, say, Las Vegas.”
Josh Catone at ReadWriteWeb discussed our approach to semantics, “The ontology is a lot more focused and the site also isn’t trying to answer specific questions, but rather attempting to semantically determine general concepts, such as romanticness or overall quality. The upshot is that the results are tangible and useful…Beng able to search millions of reviews and opinions and have a computer understand how they relate to the type of vacation you want to take is the sort of palpable evidence needed to sell the Semantic Web idea.”
Search Engine Land understood idea of aggregating opinions created trustworthy results, “It also presents ratings from third party sites side-by-side so that users can gain a consensus view of the hotel’s quality and service. This is very helpful because no single travel site can be entirely trusted.”
Les Explorers interviewed VP of Marketing, Elliott Ng about his vision on our site’s future, the changes in our blog and our deep involvement with the travel industry blogs known as the T-list.
Blissful Travel described us as a site where “you can search and find hotels anywhere in the U.S., read opinions from other travelers and also discover what to do at your chosen destination.” A nice summary.
TechBays stated “UpTake is a travel site that wants to be your first destination when planning for trips.”
Winser-Traveller calls us the, “One-Stop-Travel Service.”
Integration of Business Information Systems: Ibis Cluster discussed sentiment analysis, “One of the more recent Natural Language Processing Techniques Uptake applies is Sentiment Analysis, also referred to as Opinion Mining, which uses syntactic parsing to extract words to indicate, for example, favorable sentiment towards a hotel, such as “good time”, “fantastic view” or “relaxed atmosphere”, and distinguishes positive sentiment from negative sentiment.”
We appreciate the reviews, remarks and suggestions. We hope you take a look at UpTake if you want to search for the right vacation for you.
Brenham
Of course while you’re in town you will want to check out the 
